Dear Prime Minister,
Congratulations on becoming the Prime Minister of the United Kingdom of Great Britain and Northern Ireland. These are exciting and challenging times and we wish you the very best of luck in your new role.
The Independent British Vape Trade Association (IBVTA) is the UK’s leading trade association for the vape industry, and the only one dedicated exclusively to the independent sector. All IBVTA members are free from any ownership or control by the tobacco or pharmaceutical industries.
As you and your new cabinet work to withdraw the UK from the European Union, and as you develop new trade deals, opportunities, and policies for the United Kingdom over the coming years, we hope that you will bear in mind the role that the independent vape industry can play, not just in helping smokers switch to a significantly less harmful alternative, but also in providing jobs, economic growth, and export opportunities.
There is never a situation where it is better to smoke than it is to vape and we now know that vaping is at least 95 per cent less harmful than smoking according to Public Health England and the Royal College of Physicians .
Currently there are 2.8 million vapers (e-cigarette users) in the UK . All of these vapers are now smoking significantly fewer or no tobacco cigarettes as a direct result. This should be a cause for celebration.
There is a thriving independent vape industry in the UK providing these consumers with a wide range of quality vape products. According to one recent study, vaping is now the fastest growing industry in the UK  and after the United States is the second largest market for vape products in the world. At a local level, vape shops are one of the few areas of growth on our high streets according to research published by PwC .
IBVTA members collectively employ thousands of people throughout the UK and many of our manufacturing members are based in the North of England. These companies manufacture locally and export globally. Increasingly these companies also provide opportunities for high skilled employment in the fields of engineering, design, toxicology, regulatory affairs, and science.
The UK’s independent vape industry has a global reputation for quality and innovation. Combine this with the enlightened approach many in the public health field have taken towards vaping and the positive attitudes within Public Health England, the MHRA, and the Department of Health, then the UK really does have the potential to become a global leader in vaping; both in terms of shaping the global policy environment, and also in terms of generating exports and boosting the UK economy.
This tremendous opportunity will only be realised if the regulatory and fiscal environment in which our industry operates is proportionate. At present our industry faces a number of immediate challenges, most notably dealing with the Tobacco and Related Products Regulations 2016 – the UK’s implementation of the revised EU Tobacco Products Directive (TPD). Whilst the UK has taken an enlightened approach to implementation, officials are constrained by the rules that the TPD sets down. These rules will make it harder for smokers to switch to vaping, will send some vapers back to smoking, will reduce innovation and export markets, and will significantly increase costs.
As a responsible trade association, we are not anti-regulation, on the contrary. Our members want to work with you and your colleagues to deliver robust, proportionate, and fit for purpose regulation. Under such a regime vaping would flourish and achieve its full potential in providing a viable and significantly less harmful alternative to tobacco products as well as providing a significant and much needed boost to the UK economy.
 https://www.gov.uk/government/news/e-cigarettes-around-95-less-harmful-than-tobacco-estimates-landmark-review and https://www.rcplondon.ac.uk/projects/outputs/nicotine-without-smoke-tobacco-harm-reduction-0