“As an association we have always believed it to be inappropriate for the products our members manufacture, import or sell to be regulated as ‘tobacco related products’ when in reality they are a consumer product. We are therefore very disappointed that the EU Court of Justice has ruled against our fellow IBVTA member Totally Wicked.
The Tobacco Products Directive will have a significant impact on our sector as higher strength e-liquids and larger tanks are removed from the market, almost all advertising is banned, manufacturers and importers have to comply with a costly and bureaucratic notification process, and free trade across the EU is hampered. At the very least this will force some vapers back to smoking and cause a number of smaller businesses to close.
Far from creating a harmonised regulatory regime for vape products across all 28 Member States, the TPD has allowed the creation of 28 different regulatory regimes and 28 different notification fees!
At a time when some governments and public health officials are finally starting to realise the true potential of vaping, it is perverse that the EU is continuing to proceed with the implementation of a regulatory regime that will significantly undermine that potential.
As an association we wish to put on record our thanks to Totally Wicked for challenging the TPD and to state that we will continue our fight to have vape products robustly yet proportionately regulated as the consumer products that they are.”
Independent British Vape Trade Association (IBVTA)