IBVTA contributes to Yorkshire Cancer Research’s new ‘Vaping Demystified’ short film
The Independent British Vape Trade Association (IBVTA) is among a group of vaping experts featured in new a short film, commissioned by Yorkshire Cancer Research, and produced by Eskimosoup Ltd and Storyboard Media Ltd. This short investigative film tackles the myths and misconceptions surrounding vaping and provides smokers with the information needed to make an informed decision about using vape products.
Smoking is Yorkshire’s leading cause of preventable cancer and is responsible for over 4500 new cases each year. The film forms part of a wider campaign of awareness of vaping, in an aim to help reduce Yorkshire’s leading cause of early death. The campaign includes a myth buster, Yorkshire Cancer Research’s position statement on vaping, and advice and information for smokers.
The film in full will be launched on March 10th – when Yorkshire Cancer Research presents a panel discussion on No Smoking Day bringing together contributors from the charity’s new film, Vaping Demystified, to discuss the misconceptions surrounding vaping products, and whether they are preventing Yorkshire’s greatest opportunity to reduce the region’s leading cause of preventable cancer.
- Dr Kathryn Scott; Chief Executive at Yorkshire Cancer Research
- Dr Sharon Cox; Senior Researcher at University College London (UCL)
- Liam Humberstone; Engagement and Stewardship Lead at the Independent British Vape Trade Association (IBVTA)
- Michelle Havill; Senior Program Manager at Public Health England (PHE)
The film will be made available on the campaign webpage vapingdemystified.org.uk, where the trailer is now available.
The contributors to the film are:
- Dr Kathryn Scott; Chief Executive, Yorkshire Cancer Research
- Dr Stuart Griffiths; Director of Research & Services, Yorkshire Cancer Research
- Paul Lambert; Head of Services, Yorkshire Cancer Research
- Dr Sharon Cox; Senior Researcher, University College London
- Dr Amir Khan; GP at The Ridge Medical Practice, Bradford
- Professor Matthew Callister; Consultant Respiratory Physician, Leeds Teaching Hospitals NHS Trust
- Martin Dockrell; Tobacco Control Lead, Public Health England
- Liam Humberstone; Engagement and Stewardship Lead, IBVTA
- Louise Ross; Cessation Specialist and Vice Chair of New Nicotine Alliance
- Clive Bates; Former Director, Action on Smoking and Health
- Mike Sugden; Ex-smoker
IBVTA Chief Executive, Gillian Golden, said: ‘’The IBVTA is extremely proud to contribute to the greater understanding of the opportunity that vaping represents to public health across Yorkshire. Especially coming so soon after the publication of PHE’s seventh evidence report, which found that although vaping was better than NRT for quitting smoking, misunderstanding about e-cigarettes was preventing more smokers making the switch. We hope the film and campaign are a huge success and more smokers across Yorkshire will have the confidence to give vaping a try.’’
Dr Kathryn Scott, Chief Executive at Yorkshire Cancer Research, said: “We wanted to speak to a wide range of experts from different backgrounds and organisations to understand the facts about vaping and their use as an aid to quit smoking. As the trade organisation for responsible and ethical independent vape businesses in the UK, we were keen for viewers to hear from the Independent British Vape Trade Association. The IBVTA plays an important role in ensuring the industry remains highly regulated and that smokers are able to access support to quit from reputable vaping shops.”